Meat From Plants, Meat for the Future

The world deserves a better food and there is a better way to do it. This is what the food company Beyond Meat believes. Beyond Meat translates its simple mission by creating a mass market solution that favors plant protein over animal protein in a rather perfect way. Health would be a problem in the foreseeable future if nothing is done to improve it now. Beyond Meat recognizes the need and has committed to contribute to improved human health while creating a positive impact to climate change, preserving natural resources and respecting the welfare of animals. Beyond Meat believes that it can help create a better world beginning with one delicious and healthy meal at a time.

Beyond Meat founder and CEO Ethan Brown developed appreciation for nature as a boy. His father, who was a farmer and conservationist, instilled in him love for the natural world. Brown pursued a career in the clean energy sector. During this time, he was haunted by a nagging question. Why does the world raise and eat staggering quantities of animals every day when we can substitute them with plants?

Meat is a major source of trace carbohydrates, fats, amino acids, and minerals. With lots of water, meat can make for the resistance, chew and variations that meat eaters long for. But taking these inputs from plants combined with the right technology and the right procedure - heating, cooling and pressure - can produce the same resistance, chew and variations just like meat. Beyond Meat was able to produce meat from plants, which may be the meat for the future.

Along with his friend and business partner Brent Taylor, Brown founded Beyond Meat in 2009. Brown’s privately held company was funded by investors who share his vision and passion for an alternative way to get protein. Beyond Meat’s individual investors include Bill Gates of Microsoft, Biz Stone and Evan Williams of Twitter, and Seth Goldman of Humane Society of the United States. Beyond Meat has backing from investment companies that include Closed Loop Capital, Morgan Creek Capital and Kleiner-Perkins Caufield & Bayers.