WhatsApp: For Smarter Business Model

WhatsApp is an innovative messaging company that operates at the core of digital revolution. The company comes in at a time when wireless companies have been collecting too much for what is supposed to be a free service. WhatsApp understands that to be scalable, the company cannot give away what others are selling. WhatsApp has devised a better business model.

WhatsApp allows users to use its service for free for one year. By the second year, the company begins to collect the necessary fees. Although there are a lot of free services around, WhatsApp is different because it is clean and uncluttered, unlike other apps that are filled with One Direction ads and virtual stickers.

There are about 400 million WhatsApp users today. The numbers keeps on adding 50 million users every quarter. Recently, WhatsApp has opened its platform to developers to allows users to share contents and music in the app.