Friday, June 20, 2014

Flipboard: Where Sharing is Caring

Flipboard is one of the world’s leading content aggregators. After releasing its 2.0 version in March 2013, Flipboard has transformed content aggregation to provide a service that creates personalized magazines from all sources in the internet. Today, Flipboard’s 2.0 version has average daily users of 200,000. Its magazine format is compatible with Windows 8, Blackberry 10, Android and iOS operating systems.

Because of its successes, Flipboard was dragged into controversy with the political site Talking Points Memo. At that time, Flipboard was working on a sharing partnership with Condé Nast and Time Inc. In the plan, Flipboard will integrate shoppable catalogs in its platform. But in Talking Points Memo’s accusation, Flipboard’s move would rip small publishers. In his defense, Flipboard CEO Mike McCue announced that plans to accommodate revenue-sharing plans with independent players are already on the way. According to McCue, if Flipboard cannot make these publishers successful, then it doesn’t deserve to win.

Flipboard is a production of Flipboard Inc. Its headquarters are located in Palo Alto, California.

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