Kering is a world-renowned producer of apparel and accessories. It is a
family-run company with business focused on one single line: designing, manufacture and selling of the most saleable products in two segments. One is luxury. The other is sports and lifestyle.
Among the luxury brands associated with Kering are Gucci, Saint Laurent, Bottega Veneta, Alexander McQueen, Sergio Rossi, Balenciaga, Qeelin, Brioni, Stella McCartney, Girard-Perregaux, Christopher Kane, Boucheron and JEANRICHARD. In sports and lifestyle, Kering carries such brands as puma, Tretorn, Volcom, Electric and Cobra.
All these brands are complementary. They have the potential for a huge organic growth. They are recognized globally and are known for abiding by their individual distinctive values.
With Kering, customers that go for luxury brands or known sports and lifestyle brands can express themselves and enjoy the brands carried by Kering. Kering leverages on the increasing
purchasing powers, the need for everyone to affirm individuality and personality, and the longing to feel good and look good.
Using the brands it carries, Kering stays strong by expanding to new and emerging markets while reinforcing the existing markets. Its distribution networks and channels are also strengthened by Kering’s entry into e-commerce. Expansions are also undertaken by acquiring small and medium-sized companies.
Kering believes in the power of imagination and seeks to empower it more. Its products encourage creativity. Imagination pushes them beyond their limits and unleashes their aesthetic side. Imagination leads to innovation and fashion leads.
Kering is known for the “Kering effect”. By harnessing its own expertise, its brands can accelerate expansion. By controlling its own value chain, the brands are empowered with financial firepower and disciple, common resources and business expertise. Each division is synergized, optimizing best practices and promoting sharing of knowledge across all brands.
In spite of the Kering effect, each brand can continue to be autonomous in preserving its creative freedom, its product strategy, sourcing, positioning and imaging.