Pandora is a custom-music machine which allows the possibility of listening to music and ordering the songs online from various retailers. The user can provide feedback for their chosen songs, which later on are considered in future song selections.
Pandora Radio was created by a musician named Tim Westergren. He was composing musical scores for films when he realized different directors liked different kinds of music. He thought of a way to “codify” the directors’ tastes to make them predictable.
What began as a curiosity eventually led to the establishment of a company which decodes music – the Music Genome. Listening kiosks were integrated in music stores to help consumers choose the best kind of music. This gave birth to the “Music Genome Project” in 2000.
The Music Genome Project works like a library and database of songs. The library contains more than 700,000 and about 10,000 new songs are added each month. Musicologists analyze the songs and break each one down to almost 400 attributes like soulfulness of vocals and rhythm.
Four years into the Music Genome Project, Westergren launched Pandora Radio. The station streams music similar to the song or band chosen.
Pandora Radio has grown very popular that over 35 million listeners tune in to it every day. About 65,000 new users are recorded in a 24-hour period. As Pandora is being attached to electronic gadgets like the iPad, its popularity continues to increase with the passing of time.