Tuesday, July 8, 2014

Timbuktu Labs: Creative Learning for Kids

Timbuktu Labs is a developer of educational apps for kids that facilitate creative learning. I allows kids to play games, view images of beautiful places around the world, and even read news. Timbuktu Labs believes that the imagination is a huge tool that would help the children discover the world. Founded in April 2012, Timbuktu Labs is a constituent of the startup accelerator 500 Startups. It has received a number of recognitions since then, including the Best Design award in the LAUNCH Education and Kids in 2012. In the same year, Timbuktu Labs was also nominated in the Best Italian Startup category. Apple has featured the company several times in the US Top 5 Education.

With excellent and seamless integration of storytelling and technology, Timbuktu Labs has created beautiful touchscreen products that are engaging to children, parents and teachers to promote mutual learning and discovery. Because of the growing opportunity that intersect between tablets and education, Timbuktu Labs believes that learning and discovery can be achieved by touching. So Timbuktu Labs created the first news magazine for kids accessible through the iPad.

Timbuktu Labs was founded by two Italian entrepreneurs, Francesca Cavallo and Elena Favilli. They were able to recognize the market and opportunity and explored the possibilities for Timbuktu Labs. From the beginning, their mission was to make Timbuktu Labs the next generation provider of educational publications using technology that would boost imagination in learning and discovery.

If things go well with Timbuktu Labs, Favilli said that they expect the company to produce more than 40 titles in six languages by the end of 2015. The Japanese market was explored in 2012 and is expected to grow in the next two years, and would also include versions for the Chinese. Fifty million people use tablets today, 10 million of which are children. In five years, there are about 50 million children using tablets. Cavallo believes Timbuktu Labs is just right on its track.

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