BBDO NY: Re-defining Work

BBDO NY is a world-renowned advertising agency based in New York City. It began as Batten Company in 1891. Batten Company merged with Barton, Durstine & Osborn (BDO) in 1928 creating BBDO. The Grunn Report cited BBDO as the “Most Awarded Agency Network in the World” six years in a row beginning in 2005. BBDO is also a five-time winner of the “Network of the Year” award at the Cannes Lion.

For more than a century, the motto “The Work The Work The Work” has been the company’s business philosophy. But early this year, BBDO has continued to deliver work as much as it as re-defined what “work” really means. After creating the “Fix in Six” Vine campaign for Lowe - a campaign offering DIY quick fixes in simple videos - Lowe has dominated the social media waves.

For the telecom giant AT&T, BBDO’s “It’s Not Complicated” campaign has proven that leaving improvs to young audiences can result to funny moments. The AT&T campaign also proved that BBDO’s partnership with filmmaker Werner Herzog will yield incredible range. The product was the 'From One Second to the Next', a documentary that revolved around anti-texting-and-driving which exposed the trivial nature of text messages that can cause catastrophic damages.