Online shops such as All Saints, CXXVI and Free People can reach the member of Svpply with targeted promotions based on “Wants.” Svpply knows the impact of the promotions through a button which functions like the “Like” button of Facebook. Since its founding, the “Want” button had been clicked over five million times, equivalent to 160,000 times a week.
Svpply is one of the new companies that make high-end fashion shopping easy, comfortable and convenient for shoppers. The company turns the usual ordering books to shopping that’s just a click away.
According to Svpply CEO Ben Pieratt, the heart of the success of the “We Want This!” program lies in the community. A carefully built community means quality community. A small group of tastemakers creates the greatest influence in the community.
This small group is composed of designers who are based in New York. In turn these designers populate Svpply with the products they love. Svpply guarantees that al products are readily available online.
Svpply is making a huge impact in the online retail industry. Such impact is seen in the products views – 620,000 product views per week from 700,000 unique users and 140,000 members. Its iPad and iPhone apps have been downloaded over 37,000 times. Svpply has been earning a good deal out of affiliate revenues. Affiliate revenues could cover the costs for the server, rent and compensation of all New-York based staff. The Facebook Timeline integration also increased Svpply registration by 40% using the ticker ‘Want.’
Investors such as Founder Collective and Spark Capital have demonstrated their confidence in Svpply and placed fundings of $ 550,000. The company was founded by Zach Klein, who also co-founded Vimeo.
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