Friday, September 13, 2013

Get Heads Up on the Road Through Waze

Waze is a mobile app development company with venture capital backing. The company is known worldwide for creating a social traffic and navigation app that is used by the largest community of drivers in the world. The app shares real time info and up-to-date notifications. Waze visitors contribute to the traffic and other data. Users can actively get involved by sharing conditions on the road like accidents, hazards, and police traps. Others in the area are warned early about potential road obstructions.

Ehud Shabtai is a software engineer who received a PDA equipped with an external GPS with pre-installed navigation software. However, he became frustrated when he was caught in heavy traffic because the PDA did not reflect the real conditions on the road.

Using his expertise in open source development and experience in social services, Shabtai built the first ever dynamic traffic platform that integrates open source software with GPS and a community of drivers. His goal was to provide an accurate and reflective traffic condition by providing relevant information at any given time.

Shabtai launched his software in 2006. When he had enough financial backing, he partnered with Amir Shinar and Uri Levine and established Waze.

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