Friday, September 6, 2013

Copilot Labs: Helping Restaurateurs Analyze Data

Modern technological advancements have also changed the way guests find restaurants. From advertisements in the local papers and word of mouth as channels of discovery, the fundamental shift came with the introduction of hundreds of services the bring guests right into a restaurant’s doorstep.

This increases the restaurant’s workload. Running a restaurant business is not only about making delicious food but also about marketing strategy. Other restaurant operators resort to apps that fill the restaurants’ seats.

This is where Copilot Labs come in as the restaurants’ champion. Copilot Labs was founded to provide marketing analysis for restaurateurs. It analyzes historical POS data and anonymously compares it with other restaurants. It automatically identifies growth opportunities.

Unlike other services, Copilot Labs is not a third party for Yelp, Opentable, or Groupon. It deals with independent restaurateurs with a deeper understanding of what really moves the needle. Analysis of data can now be made by simple review of what Copilot Labs provides.

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