Brown Shoe Company: Quality Shoes at Reasonable Costs

Bryan, Brown & Company was formed in 1875 and was named after its founders George Warren Brown and Alvin Bryan. What started out as a small shoe business will eventually become a multi-billion dollar venture that will operate internationally. This business today is best known as the Brown Shoe, owner and operator of more than 1,100 Famous Footwear chains.

Anyone who is in love with shoes knows the brand names Naturalizer, Sam Edelman, Via Spiga and LifeStride. These brand names are some of the products manufactured and marketed by the company under their wholesale division. They also include in their marketed products licensed brand names including Carlos by Carlos Santana, Vince, Franco Sarto, Fergie Footwear, Dr. Scholl’s and Etienne Aigner. As a global footwear company, they cater to various needs of their consumers. They carry shoes for cross-training, for casual wear, for formal wear, for men, women and kids.

Brown Shoe generates more than $2.3 billion in annualized revenue. Part of their operations is their 100 specialty retail stores that are opened in the United States, in China and in Canada under the Naturalizer. They are also the owner of the e-Commerce page, Shoes.com. Their sporty footwear is marketed under their American Sporting Goods Corporation business arm. This business arm carries brand names like Ryka, Nevados and Avia.

Shoe lovers flock every year to their stores around the world and the company never fails to impress these consumers with their excellent customer service, quality of items and reasonable price tags. Their operations are manned by their 13,400 employees, who were trained to provide quality service and connect with their shoppers. Brown Shoe stands out from its competing brands in the market with their trademark mascots Buster Brown and his dog Tige. These two icons have been around since 1904 and have been used in several marketing campaigns of the company.