Babolat: The “Total Tennis” Company

Babolat is a sports equipment company based in France. It is known worldwide as a producer of badminton, tennis, and squash equipment. Babolat was used by some of the world’s most popular athletes like Rafael Nadal.

Babolat started producing strings in 1975 after Pierre Babolate was successful in creating the first strings made of natural gut. The company’s successes continued until 1994 when Babolat resembled a “total tennis” company.

With its popularity, Babolat not only produced strings but request frames which the company sells in Europe. Expansions also followed as Babolat entered the Japanese and American markets. Sales picked up quickly in the US and other North American countries. Babolat requests were distinguishable since it carries an easily identifiable trademark – double lines on the strings on the racquet face and the frame.

Babolat eclipsed the more popular brands like Prince, Dunlop, Head, Yonex, Wilson, and Slazenger at the 2005 Australian Open. This indicated how Babolat has made a mark in the tennis and badminton markets.