Nokia Inc.: Still “Connecting People”

Nokia remains as the largest mobile phone manufacturer in the world. The company has saturated more than 40% of the world’s mobile device market.

Nokia has reached its peak in 2006 when for the first time, the company has registered revenues more than Finland’s state budget for that year. The company’s unprecedented growth can be attributed to the continuing innovations Nokia had over the years. They pioneered the production of GSM then reinvented the gadgets giving them the touch of personalization each mobile phone owner wants.

The company faces a tough challenge ahead; that is, to remain the leader in a business climate dominated by the likes of Microsoft and Google. However, Nokia has the cutting edge since these two technological giants do not have control over the future of mobile handsets. So Nokia continues to bundle its products and services with user-friendly applications and hardware.

What makes Nokia’s hold on the mobile phone market firm to this day? Nokia’s strength is in core innovation. Its products and services are interconnected with each other. They are quick to act on the pressing changes of time. And they continue to enhance their designs which create demands for their products.

Emphasis displaced on the importance of design. Over the years, Nokia has evolved from being feature-driven to design-driven. The company has become very keen on the consumers’ behaviors and how these behaviors are addressed in the process of designs and innovations. Nokia has intensified its research and development and has succeeded in consolidating their traditional strengths with their R&D.

One of the biggest stories of Nokia was when the company shifted to multimedia in 2007. With the creation of Nokia’s N Series, camera phones have proliferated everywhere like a craze. It seems that everyone wants to own Nokia’s camera phones.

Nokia has formed alliances with social networking sites like Yahoo’s Flickr. It has also partnered with Google and Skype when the tablet device with internet was introduced in 2006. That year, Nokia has opened its tenth factory in India. The factory is capable of producing 20 million phones per year.