Very few people know that Google still has an unrealized dream – a robot-driven car. But in spite of having an unrealized dream, the Google search engine is still its most successful product.
With the leadership of Google’s product manager Johanna Wright, Google pushed for the launching of Instant, a showcase that increases the usefulness of Google search engine.
Instant is the product of Google’s continuing experiments. According to Wright, Google is launching between 50 to 100 experiments at one time which results to about 100 upgrades every quarter. The unseen changes actually make Google the most sought-after search engine in the world.
Google considers Instant a magical innovation. The concept was an autocomplete. Searches need not completely write the keywords on the search engine. As the keyword is entered, Instant gives suggestions for the searcher to choose from. Google sees Instant as a very compelling product.
Google believes the searchers deserve an intelligent search engine. It should be interactive. It should understand what the user needs and anticipate how the user behaves. This is what makes Google truly an innovative product.
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