FX prides itself as a producer of high quality “laughing” materials at a very low cost.
FX Networks always looks at opportunities and open doors with positive outlook. Thanks to its president John Landgraf who found a formula that works greatly at FX – produce original comedy scripts at a low cost. FX has a different principle compared with other outfits. FX does creativity with strings attached to it.
Landgraf believed that the pilot shoots should work on tight budgets. If the first two seasons become a hit, that should only be the time that producers would share in the profits.
The show It’s Always Sunny in Philadelphia is considered to be one of the most popular of FX’s successes. In 2004, FX launched the show which featured Kaitlin Oslon and two other aspiring actors with little Hollywood exposure. Landgraf said FX spent only about $400,000 for the first season of It’s Always Sunny in Philadelphia. The amount represented only about 25% of Hollywood’s standard per episode. Nevertheless, its first season saw a fair share of viewers in Hollywood.
In the fall of 2004, the ratings of It’s Always Sunny in Philadelphia grew with a record of an average of 2.1 million viewers watching each of its new episodes. The show’s second season featured a positive addition in Danny De Vito. The costs have gone up, but the rise is nothing compared to financial hit the comedy show reached. Viewers’ share continued to grow through the second season.
FX sold the rights of It’s Always Sunny in Philadelphia to Comedy Central in late 2009, a deal which gave FX $55 million in earnings.
Landgraf used the comedy show as a model for four other comedies FX launched, including The League and Archer. FX is now known in Hollywood as producer of more superb “laughing” materials which don’t take long to find a share of viewers that laugh.
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