Winmark Corporation: Providing Business Opportunities, Creating Brand Loyalty

Recognized as a leader in the resale industry, Winmark Corporation continues to bring back millions of items back to their communities through franchising. It stands as one of the experts in franchise-owned and operated business opportunities.

In North America, the business remains to be one of the top franchisors of leading retail stores. More than 1,000 stores have been opened for franchising by the company in the region. Through these stores, Winmark continues to provide small business entrepreneurs the opportunity to make a break in the market. As of, the business has ownership in 5 unique and well-loved brand names. These trademarks include Play It Again Sports, Music Go Round, Plato’s Closet, Style Encore and Once Upon A Child. The concept behind these brand names revolves mostly around buying, selling, trading and consigning of millions of merchandise. The operations of the business are divided into two reporting segments, namely Franchising and Leasing.

The five brand names operated by the company are part of their franchising opportunities. These store names carry products that cater to a wide range of audience. Plato’s Closet for instance, buys and sells used clothing for the teenage and young adult market, while Play It Again Sports markets used and brand new sporting goods. The leasing division is marketed under the brand name Winmark Capital Corporation. This business unit provides non-cancelable leases for technology and business-essential assets. Their offerings are marketed towards both small and large, growing organizations across the country.

Through the services offered by Winmark, the company is not only generating the income it needs, they are also helping out people start their venture. They are also providing customers in the area some of the sought after products at discounted costs, while creating a loyal brand following. Winmark continues to trade publicly on the NASDAQ, using the ticker symbol WINA.