Tuesday, December 24, 2013

InsideTrack: A Different Kind of College and University Coaching

College and university students in the US can find valuable coaching services from InsideTrack. The company’s online platform has been attributed to the increase in student enrolment, persistence and graduation. InsideTrack’s coaching program was first tested in Stanford University.

Since InsideTrack was founded in 2001, the company has helped over 350,000 students in over 50 colleges and universities across the US. This feat earned InsideTrack the right to be named as one of US’s 500 fastest growing companies in 2007.

At the time of InsideTrack’s launching, student coaching was less controversial. However, the entrance of InsideTrack put pressure on colleges and universities to step up in getting their students to finish and graduate. This makes InsideTrack’s contribution difficult to criticize. Ultimately, school administrators have realized that InsideTrack does a better job than their in-house advising can do.

Golden Gate University vice president for academic affairs Barbara Karlind said there is no other student coaching company that can match the expertise of InsideTrack. Being a private university that focuses on adult education, Golden Gate has contracted with InsideTrack since 2010 to help returning students and new students during enrolment time.

Golden Gate conducted a follow-up program called “secret shopping” to find out how InsideTrack fared against its in-house advisers. Karlin said Golden Gate officials were impressed with InsideTrack’s professional and personal approach with students. After initial inquiries with the school, Golden Gate recorded increased enrolment.

After the success of the initial contract, Golden Gate decided to replace all its in-house advisers with InsideTrack coaches. However, in-house advisers that showed potential and skills would undergo development trainings, possibly with InsideTrack personnel.

Since InsideTrack coaches do not stay on campus, InsideTrack’s platform employs one-on-one coaching through the phone. Through the years, InsideTrack has evolved to include pre-enrolment coaching in its primary service offerings. InsideTrack grew because its coaches act like parents who know the best way to keep the students on track.

InsideTrack was founded by Alan Tripp. The company is based in San Francisco.

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