Keichow Moutai: Bringing China’s Prized Liquor to the World

Kweichow Moutai is a Chinese liquor company that became popular for producing Moutai (also known as Maotai in the West), China’s national liquor. Moutai is a 100 proof liquor made from wheat and sorghum. More than 20,000 tons of Moutai is produced by Kweichow Moutai annually. The most expensive Moutai ever produced was aged in an 80-year old container which sells for a few hundred dollars.

Kweichow Moutai’s products are exported to more than 100 countries. Its manufacturing facility is located in the town of Moutai in the Province of Kweichow. Kweichow Moutai is owned by the state and was established in 1951.

Aside from the bestselling Moutai, Kweichow Moutai is also into manufacturing and selling of food and packaging materials. It has also developed an anti-counterfeiting technology and is in a continuing research and development projects to improve on IT products.

Keichow Moutai is a publicly traded company. Its shares are traded on the Shanghai Stock Exchange. Each Keichow Moutai A share is priced at over 100 yuan.