When Google initially established, it served as an avenue to
better navigate the ever-proliferating landscape of the Internet. It quickly
beat out other search engines with a method that proved intuitive and efficient
and helped people shape their online activities into more efficient uses of
time. Today, the super corporation remains the go-to for search, but its
imagination and ingenuity expanded into other markets, as well.
As Managing Director of Agency Development in North America
with Google, seasoned new media professional Torrence Boone assist the firm in
maintaining its reputation for innovation in all things net. He oversees a team
that works alongside creative agencies to produce campaigns and products that
render the formerly traditional realm of advertising interactive and
client-specific. Boone maintains relationships with firms throughout the
continent as they continuously conduct research to better understand their
audience and executive campaigns to connect with them. As a leader in this
regard, he embraces the relationship between the Internet and marketing and,
ultimately, a niche that undergoes near-constant shifts in definition.
Boone commands a Bachelor of Arts in Economics from Stanford
University and a Master of Business Administration from Harvard Business
School. He embarked on his professional path as a Manager with Bain &
Company in Boston, where he employed skill in mergers and acquisitions,
corporate strategies, and creative consultancy campaigns. Torrence Boone later
acted as Vice President and General Manager of Avenue A (now Razorfish), a
client services venture in New York City; President of digital media firm
Digitas Boston; and CEO of Enfatico, an international agency responsible for
the marketing needs of corporations including Dell. Through the celebration of
evolving media and a passion for communications, Torrence Broome secured a
reputation as one the industry’s noted leaders.
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