Atlas Copco: “First in Mind, First in Choice.”

Atlas Copco leads the world in providing solutions for industrial productivity. Among its products and services are air treatment systems, expanders, compressors, power tools, assembly systems, mining equipments and construction tools and equipments.

The company has operations in over 20 countries. In 2011, the company reported revenues of SEK 81 billion when its employees totaled 37,500 worldwide. The company’s products are sold under different brand names through a network reaching over 170 countries. One half of this network is serviced by either partly or wholly owned service centers.

Atlas Copco has a simple vision: First in mind, first in choice. Such a vision statement has inspired the company to lead both in mind and business and to set a standard of innovation that far exceeds what the market expects.

Every Atlas Copco brand promises a commitment to sustainable productivity. The promise drives the company to deliver lasting results while committing to responsible use of capital, natural and human resources. The foundation of Atlas Copco for doing business is increasing productivity. With faster delivery, efficient use of energy, and safer ergonomic, the result is always increased productivity. The next level is to sustain increasing productivity. Each Atlas Copco client should know that productivity extends to more years from now. Sustained productivity starts from making the right choice today.

In order to achieve the vision of “first in mind, first in choice”, Atlas Copco believes in acquired and organic growth. Expansion is possible through acquisition of brands and channels that link to the market. However, organic growth should always be considered: opening new sites for geographical expansion, deep penetration of markets, and continuous launching of new products.

To keep its hold of the markets, Atlas Copco has also strengthened its after sales services which include training, maintenance, parts, and consumables. The after sales markets have contributed a lot towards the achievement of stable revenues, growth potential, profit potential and optimized business opportunities.