Starwood: Setting the Pace in Hotel and Leisure Business

What makes one hotel stand out from the rest?

Starwood is taking the challenge of brand differentiation that is supported by positive feedback from guests. Starwood’s new brands element and aloft have created a distinct experience in hospitality business along with its other bestselling brands like the Luxury Collection, Le Meridien, W, St Regis, Westin, Four Points and Sheraton.

Since the time Starwood has launched these brands, they have been paying dividend to the company’s core brands Sheraton and Westin. Luxury Collection and St Regis, which are considered to serve the higher scale of clients, are creating a healthy competition with the likes of Mandarin Hotel.

But the most phenomenal of these brands is the W. Starwood’s more than a thousand hotels that have a boutique-feel ambience. This is the mark of the W. While competitors have used iPads and free wi-fi as brand differentiation, W is one Starwood icon that remains unmatched in the whole world.