For more than 26 years, computer technology company Dell has been the frontrunner in delivering technology solutions to individuals, businesses, communities and whole countries. Dell has empowered customers for them to become more productive at any setting – whether at home, school, offices or even on the go. The computer technology leader attributes its success to its mantra of putting the customer at the center in drawing up and developing technology solutions.
Not just an industry leader, Dell is committed to involve itself with communities, groups and governments in facing the challenges of the environment. But for a tech giant, is going green really possible?
Through innovation, Dell shows us how this can be done. The company has veered away from the common practice of packaging using plastics by taking advantage of bamboo for packing its many devices. Bamboo is a more viable and sustainable solution compared to big trees, because of its capability to easily and quickly grow and re-grow after harvesting.
By end of 2011, two-thirds of Dell’s portable devices were shipped in bamboo. Through combination of innovation and environmental-awareness, Dell has achieved what others have not: providing consumers with eco-friendly products.
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