Commission Junction

Across the affiliate marketing space - whether through blogs, forums or conferences - one site that  continually highly recommended is Commission Junction.While there are a lot of other notable affiliate marketplaces available, Commission Junction stands out primarily because of its two-tier commission system. 

Aside from being rewarded for every sale that an affiliate marketer - or publisher in CJ parlance - generates, they can also receive a 5% cut of the commission  for every other publisher they refer to the CJ system. This effectively means that your earnings can double or triple if you refer hardworking or knowledgeable members.  The company further offers a significant amount if you are able to refer an new advertiser to their site. . 

With these types of rewards on offer, it’s no surprise that Commission Junction climbed to the top in the affiliate marketing industry. The company’s foundation was built by aquirring a stable list of recognized, big name advertisers. These include large retailers as well as niche companies. The wide range of advertiser offerings ensures that Commission Junction appeals to a broad range of affiliates, including many ‘Super Affiliates’..  

Whilst  Commission Junction is not the first to pioneer this type of affiliate marketing concept,  the company was able to take advantage of the loopholes it identified in other marketplaces. And by getting in to the affiliate marketing industry early – founding in 1999, one of the dotcom booms biggest years – CJ was able to position themselves as a key player in the burgeoning affiliate marketing industry. 

Advertisers in the network get regular reports of the amount of traffic they receive and which of their publishers are their best performers. In the same way, publishers also get detailed reports about their traffic, conversion rate, and effectiveness enabling them to find which strategies work best for their website. 

The company was bought by ValueClick in 2003. This solidified its presence due to theValueClick’s expertise in email marketing, media management, and web marketing.