Reckitt Benckiser Is a Recruitment Savvy

Reckitt Benckiser Plc is a UK-based consumer goods company. It is the biggest manufacturer of household cleaning products in the world and a major player in the personal and healthcare products industry. Some of Reckitt Benckisre’s bestsellers include Strepsils, Dettol, Veet and Air Wick. The company operates in 60 countries.

To hold its place in the consumer market, Reckitt Benckiser has focused on 19 of its most profitable brands. These brands account for 62% of the company’s revenues in 2008. The company was awarded with The Economist Corporate Use of Innovation in 2009.

Most remarkable in the company’s strategies is the graduate program with over 200 graduates-beneficiaries around the world. These graduates are hired to work with the company for a couple of years. These are training grounds for the graduates. They are given the privilege to excel in their work. Outstanding graduates of the program are deployed for employment overseas.

The Guardian, a British newspaper, cited the company as one of the top recruiters in UK in 2011. The company was ranked number 11 in the Forbes’ list of the Most Innovative Companies in the World.