Everywhere we look today, there’s a new product or service
that promises to improve our life through technology: a map application that
uses items on our calendar’s to do to list to direct us towards places to
manage these errands, an interactive document sharing system that allows
employees to work together while physically apart, a social media site that
allows epicureans to share and rate the restaurants they patronize with other
gourmet enthusiasts. While these
tools have irrevocably shaped our lives, the importance of other kinds of
communication remains untouched in some regards. Inalink, a company that caters
to organizations throughout the United States, built a business on this
principle.
Because professional organizations depend on their members
to thrive, Inalink offers a host of member relations services based on the
value of interpersonal relations. The staff of Inalink pride themselves on a
deep knowledge about their clients, which they leverage in one-on-one
conversations with the membership population. Inalink assists with a number of
objectives, including the analysis of membership lapses and the targeted recovery
of cancellations. In addition to offering a listening ear to those who recently
withdrew and translating this information into helpful reports, Inalink pays
close attention to new members and conducts keep-in-touch initiatives with
longstanding members. With the support of the company, organizations benefit
from a stronger understanding of their clientele and their wants within the
context of the associations. Inalink additionally provides customized campaigns
to increase conference registration, engage members with information about new
programs, and participate in evaluations about current offerings.
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