The Fashion.me platform is place to discover new fashion trends. Its curators provide tips, hints and suggestions so that its members can translate its fashion dreams into reality. With the curator’s suggestions, the member can navigate through the “Shop” to find out where the chosen apparel is available for sale. Clicking the “Shop” tab will lead the members to stores and designers that offer the created sets.
Being a social platform, Fashion.me provides the opportunity for the members to share and publish their fashion sets on their individual profile. Their access to the virtual stores allows them to build their virtual closets where they can add their favorite items and created sets.
Any member who wants to buy an item will just click the “Buy” button to close a deal and send the item from the virtual store to his virtual closet. Shopping with Fashion.me is secure because the member transacts directly with the virtual store that offers the item. Fashion.me just shortens the entire business process for the benefit of the member and the virtual store.
At present, Fashion.me has more than one million users. All the fashion topics that guys and girls discuss when they buy new things and talk about the dress, shoes or bags they are wearing have been captured by Fashion.me, making it the leading fashion website in Brazil today.
Fashion.me founder and CEO Renato Steinberg said the website domain represents the spirit of its products. Steinberg believes that fashion should not be dictated by the media or some hot celebrity. Fashion is something that should express the wearer’s individuality and character.
Fashion.me is working on expanding its global reach. The challenge may be huge for this startup but Steinberg believes that it is worth the company’s efforts to go global.
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