Evernote: App for the Data-Addled Times

Evernote is a developer of app that lets users save and retrieve data – a note, photos, or parts of a web page – through desktops, tablets and smartphones. Acting like an external brain, Evernote is capable of cataloging the people they meet and even the food they eat.

From just 20 million users in 2011, Evernote reached 45 million users by the end of 2012. With more than a million users paying monthly subscriptions of $5 for unlimited access and storage, Evernote is earning $1 billion annually. According to CEO Phil Libin, Evernote is not an original idea in technology; nonetheless, it is successful because the timing was right.

In order to get things and communicate effectively, Evernote understands the need of data users to remember. Evernote has the collection of useful apps that save thoughts and ideas and preserve experience, users can stay organized for a more productive and efficient work.

Evernote’s apps are designed for note taking. A “note” is a piece of formatted text, excerpts of a webpage, a photo, a handwritten note or a voice memo. The note can carry an attachment. Evernote will sort the notes into appropriate folders. The users can tag, annotate, edit, give comments, search and export the whole or part of a note.

The apps are easy to use. It is compatible with a number of OS platforms such as iOS, OS X, Andoird, Chrome OS, Microsoft Windows, BlackBerry, Windows Phone and webOS. They also offer online synchronization and allow backup services. The apps are available in restricted free and paid versions. Online service is free up to a certain usage limit per month. Additional usage is available for paying users.

Evernote is a private company based in Redwood City, California. It was founded by Stephan Pachikov and was launched in open beta in June 2008. Among its leading investors were Sequoia Capital, DoCoMo Capital and Morgenthaler Ventures with funding of $20 million; CBC Capital and Meritech capital raising funds of $70 million; and, Valiant capital Partners and AGC Equity Partners raising another $85 million.