Attention Female Engineers: Take a Look at GoldieBlox

 In our world where math, science, engineering and technology are dominated by men, girls get easily disinterested in these disciplines once they reach the age of eight. Something has to be done decisively, otherwise girls fail to tap their potentials. Innovative company GoldieBlox has recognized the need for girls to enjoy a level playing field, GoldieBlox leverages on girls’ strong verbal skills and its construction set to increase confidence in spatial skills while these young girls enjoy the tools necessary to create and build amazing things.

For hundreds of years past, construction toys have been considered as “boys’ toys.” But GoldieBlox is determined to change this equation. GoldieBox designs a new breed of construction toys from a woman’s point of view hoping to inspire the future generation of female engineers. Millions of female engineers around the world should know of this shift. And GoldieBlox is willing to show the way

GoldieBlox was founded by Debbie Sterling, a mechanical engineer. Sterling grew up in Rhode Island and was exposed to engineering when she was in high school. Her math teacher encouraged her to pursue engineering in college. She went to Stanford and graduated with a degree in mechanical engineering and product design.

While in Stanford, Sterling noticed that only a few women were enrolled in her program. Sterling became very obsessed to disrupt the pink aisle by creating toy that would introduce young girls to the joy of engineering. Sterling founded GoldieBlox in 2012. Within four days after opening, GoldieBlox was crowdfunded on Kickstarter.

The toys produced by GoldieBlox are tilted toward verbal and spatial skills. GoldieBlox creates a balance between the constructions that are marketed towards boys. Sterling named the company GoldieBlox; a name inspired the smart girl named “Goldie” who was created by Sterling and was featured in the book that comes along with the construction toys. The users of the toys will help Goldie solve problems by building things. GoldieBlox toys are available in major toy stores like Toys ‘R’ Us and Target.