Michael Kors: What a Luxury Brand Should Be

One of the fastest rising luxury brands in the world today is Michael Kors. For the past three decades, Michael Kors has been known for distinct materials, designs and craftsmanship with a jet-aesthetic that integrates elegant styles with sporty attitude.

When Mr. Kors founded his company, his vision was to make it the leading American luxury sportswear brand. But through the years, Michael Kors evolved to become a global footwear, apparel and accessories company with operations in 74 countries. In North America alone, Michael Kors is recognized as the leading luxury lifestyle brand. And the company continues to earn growing awareness in international markets. Overall, Michael Kors have experienced highly exceptional sales which provide a clear trajectory for future growth.

Michael Kors has two primary lines. The Michael Kors luxury collection, which was launched in 1981, is the cornerstone of Michael Kors’ business. It carries the company’s luxury brands in its retails stores in in many department stores worldwide. The other line is the MICHAEL Michael Kors collection. This line focuses on luxury accessories in addition to footwear and apparel.