Netshoes: From a Parking Lot to Online Retailing

Netshoes is an online seller of sporting goods. Netshoes is one of the largest of its kind in the world. Based in Brazil, Netshoes was started by Marcio Kumruian in 2000 as a business located in one of São Paulo’s parking lots. After twelve years, Netshoes is the largest online shoes seller in Brazil.

Those years of when Netshoes has constantly placed emphasis on innovation has earned the company a good reputation among the e-commerce industry players. Netshoes has more than 16 million unique visitors each month. These visitors have translated to $500 million in revenues every year.

Netshoes’ growth may be attributed to the way the company has leveraged the growing passion for technology around the world. Since more and more people have been captured by the technology of mobile retailing, Netshoes’ innovations have revolved around addressing the longing of consumers to have their goods purchased online. And Netshoes has made its presence felt at just the right time.