Perka: Loyal Marketing Platform Gone Interactive

In April 2011, a new digital loyalty marketing platform was established to provide an engaging alternative to plastic card or paper-based incentive programs. This company, called Perka, is an interactive solution. Its technology is compatible with mobile phones through apps and SMS.

Aside from being a loyalty marketing platform, Perka is also functioning as a direct marketing platform or an analytics tool. Perka’s features complement all kinds of mobile loyalty categories. It fact, it is a modern version of a loyalty program.

Perka is different from the traditional loyalty platform that rewards customers for visiting stores even without making a purchase. At Perka, a customer earns rewards as the point-of-sale validates a purchase. At its early goings, Perka’s design was primarily for coffee shops, giving away one free cup for every ten cups purchased. But Perka has already diversified to include other types of businesses.

Perka is headquartered in Portland, Oregon. Its founder was former Zenbe CEO Alan Chung. Joe Stelmach, Jay Harlow, Rob Coury and Robert Bethge were his co-founders.