In Russia’s
growing travel industry, Oktogo.ru is the leader in online hotel
booking. It has a database of more than 5,000 hotels in Russia and 250,000
worldwide. Oktogo.ru is more preferred by visitors going to Russia because of
its huge and relevant offerings.
Russians are
quite wary of online transactions and credit card usage. Only 10% of the
country’s businesses are handled online. In spite of this, Oktogo made $30
million in revenues in 2012 from only $6 million in 2011. Oktogo was successful
in using smartphone in lieu of broadband
which has lesser following.
Oktogo was
founded by Marina Kolesnik, who also acts as the company’s CEO. Kolesnik has a
proven track record in executive management. She has a deep knowledge of online
travel and hospitality and its relevant technologies. Before founding Oktogo,
Kolesnik worked with DataArt and lead the company’s growing online travel and
hospitality business in the UK and US. Kolesnik also worked with McKinsey &
Co. as management consultant.
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