Friday, May 4, 2012

Volkswagen AG: Making Germans a Proud Race


Volkswagen AG is a car manufacturer based in Germany. It produces automobile spare parts for Volkswagen brand commercial and passenger cars. The company has two major divisions: the Automotive Division leads the development, production and sale of automobiles and genuine components while the Financial Services Division takes charges of portfolio management in so far as financing, leasing and insurance services are concerned.

The company owns world-class automobile brands which include Volkswagen, Bentley, Audi and Lamborghini among others. In its wide array of models are fuel efficient compact cars, luxury vehicles, pick-up trucks, buses and heavy equipments.

To remain competitive in the automobile production and sales industry, Volkswagen focuses on enhancing profitability by reducing production costs and on increasing emphasis on core business. The company believes the goals are achievable through business development strategies and initiatives. The company will divest on non-core business segments, strategize production process by adapting modules, restructuring, and the introduction of new car models.

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