Curve Fitness

The monotonous routine of running mile after mile on a treadmill gets boring fast. These types of workout also don’t target the bodies core muscle groups . Here’s where the Curves Fitness Center  found their niche. Founded in 1992 by partners Gary and Diane Heavin, Curves combines cardiovascular activity with strength training in just 30 minutes.

The concept of Curves Fitness was originally designed for busy women, though it quickly caught on all over the world. The first club was opened in Harlingen, Texas; becoming an overnight success story. When their second club also became successful, the couple knew that they found an untapped market. However, they also realized that they couldn’t manage a chain of clubs by themselves. So, they decided to franchise their business model.

With an exciting concept, Curves spread rapidly with the number of branches doubling  year on  year purely from word-of-mouth. In 2003, they started a national advertising campaign. McDonald’s took 25 years to open 7,000 branches; Curves achieved this in less than a decade. Now, the company has approximately 10,000 clubs in over 85 countries.

The story of Gary and Diane Heavin is certainly inspiring. Curves Fitness Center might be global success story but it all started out with a simple concept: helping women exercise more effectively. With their revolutionary exercise program  beingproven to increase metabolism and eliminate the need for perpetual dieting – it is a “one stop shop” when it comes to health and fitness.