Pereira & O’Dell: Using Social Media to Deliver the Unexpected

The social media has become a great tool to deliver an engaging advertisement but only a few ad agencies have learned to push its boundaries to translate the advertisements into revenues. One such ad agency is Pereira & O’Dell. After featuring Toshiba and Intel in the short film entitled, The Beauty Inside and winning three awards at the 2013 Grand Prix in Cannes, Pereira & O’Dell has earned the reputation as the ad agency that creatively integrates brands with storytelling and social participation.

Pereira & O’Dell is always adding another layer of unexpected things, like the one the agency did for Skype. Critics say the long-form ads were tear-jerking. Then Pereira & O’Dell also worked for Airbnb in which the agency created birdhouse-sized models of actual website listings.

Five years through the rise of Pereira & O’Dell to the top of the marketers’ circle, the company is still willing to take the risk of the culture of a startup. The growth trajectory of this San Francisco- based ad agency showed that it can perform alongside the more established ad agencies. In 2012 for instance, Pereira & O’Dell reported more than $20 million in revenues - a figure 40% more than its revenues in 2011.