Jiayuan was fouded by Rose Gong, who was only 27 years old at that time. She was busy taking up her Masters degree in Journalism so she did not have the time to socialize. She signed u for a number of online dating sites but was disappointed with poor user experience. The sites were difficult to navigate, had poor designs, and contained fake user profiles.
Gong created her own online dating site. She used the stories of thousands of students and young professionals around China who had similar needs as her motivation. Her site should be dedicated to help these singles find their romantic partners within a trusted online environment. Gong featured her best friend as the first user. Then she invited her classmates, friends, and family to sign up for her site. Within a few months, Gong found her husband through Jiayuan.com. They got married in 2004.
Today, Jiayuan is serving more than 73 million registered members. Tens of thousands of new members are signing up to the platform every day. Aside from online matching, Jiayuan also hosts offline events. Most of its offline services are towards the affluent members of the society who are looking for serious relationships through their busy schedules.
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