Ouya Inc. is a creator of a video game console
that operates using its own Android OS. The company maintains the Ouya store
that sells games and apps which exclusively runs through the Ouya platform.
Ouya features the application called TwitchTV and provides access to its OnLive
video game streaming.
Ouya was founded by Julie Urhman
in 2012. Urhman is a veteran in the gaming industry. She employed Yves Béhar as designer and Muffi
Ghadiali as project manager. Together, they put up an excellent engineering
team that started Ouya. Financial backing was provided by Kickstarter. The
first console was released on June 25, 2013 after Ouya weathered some delays.
All Ouya systems are development
kits. Any Ouya user of gamer can develop their own games using Ouya with the
need to secure a license. The games produced will feature a free-to-play aspect
regardless if it is completely free, or it has a free trial, or has a
purchasable upgrades and levels and other in-game items. By doing this, Ouya
can be competitive against Wii U, Xbox One and PS4.
On July 3, 2012, Ouya was
introduced to the gaming world as a new home video game console. One week
later, Kickstarter began a campaign to gauge the number of people who are
interested in its first project, the Boxer 8. Boxer 8 featured an in-progress
software and a functional user interface. Its prototype and console can run in
Android 4. It is equipped with Nvidia
Tegra 3 chip. The app was sold at $99 only.
Within eight hours of
Kickstarter’s campaign, the financial goal was already reached. As more and
more models became available, the fundraising continued to roll. Kickstarter’s
records showed that Ouya made history that day for the best performance of any
project on the first day. The statistics revealed one backer for every 5.59
seconds. Ouya was also the first Kickstarter-backed startup to reach the $1
million spot in the quickest possible time and only the eighth company in the
Kickstarter history to make $1 million.
There is no doubt that Ouya has
the potential to become the next generation home video game console.
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