Nissan’s CEO Carlos Ghosn was greatly ridiculed because he insisted on putting a large amount of investment in all-electric technology. His major critics are his own employees themselves. But when Leaf came out of the market, Ghosn proved that his detractors were shortsighted. Nissan’s Leaf led the contest towards a truly sustainable means of transportation.
Ghosn admits that pursuing electric cars was a difficult decision to make. When they embarked on the project in 2006, Nissan had to reflect on a lot of consideration. Initially, they thought of changing the battery. Second, the world’s oil supply is becoming a global issue. And it appears to be a political issue. Third, something needs to be done with global warming. With the market’s explosion, Nissan estimates that 10 years from now, there will be about 2 billion cars running the streets. By then, the emission problems would be great.
Leaf is indeed a great innovation. Because it uses electricity to power its drive, it doesn’t emit gaseous particles that may destroy the environment. Aside from being a zero emission car, when you get behind the Leaf’s wheel, there is zero vibration, zero noise and zero smell.
With the launching of Leaf, Nissan isn’t saying that it can solve the problems. However, Ghosn prides in being able to provide an alternative solution.
Ghosn doesn’t expect this innovation to impact the market immediately. The forecasts indicate that electric cars will take only about 10% of the market in 10 years.
Nissan is looking at China, India, Russia and Brazil to patronize electric cars. Cars are still one of the most desired objects to own.
Ghosn believes that with the way the world evolves, we have to be ready for the future. He tells his staff to recruit people with varied skills including electricians and chemists. They have to adapt to changing technology. It’s not going to be easy, but it is not impossible.
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