It was Fox International Channels who first used the brand mundoFOX in 2006. It was used as the website for Canal FOX, the company’s brand of cable channel for Latin America. Fox International launched video on demand for the programs that Canal FOX airs in Portuguese or Spanish.
MundoFox as a TV network in the US was launched in January 2012. In his speech, Fox International Channels CEO Hernán López said MundoFox will cater to the growing demand for high quality Spanish-content for advertisers and viewers in the US. Among the 309 million US residents in 2010, 16% or 50 million of them were Hispanics or Latinos. In 2011, 4.5% or 3.6 billion of the company’s 80 billion in advertising revenues were from the Hispanic or Latino markets. According to López, Fox network was in the same dynamics when it was launched against existing English language content networks in 1986, and the company looks to replicate Fox’s earlier years as it launched MundoFox against established Spanish language content networks.
One of MundoFox’s signature formats was the Teleseries, which looked similar to telenovelas but have fewer episodes. Teleseries focus on action-oriented stories taken from diverse locations. Teleseries also have increased production values.
Most of MundoFox’s first original series were produced in Colombia. Because the network’s slogan is Americano Como Tú, or "American Like You," MundoFox will produce more US-based series on its second year, although it will also increase its Mexican flavor.
On top of entertainment contents, MundoFox has its own news division, the Noticias MundoFox. It will
cater to the Latino markets in the US and the diverse sensitivities of the different demographics of the market.